London-based strategy consultancy

Metals and Mining Market
Strategy Consultancy

What we do

VT Advisory provides expert consulting services for companies across the global steel value chain.

From raw material extraction to steel product markets and decarbonisation strategies, we offer data-driven insights that enable businesses to turn technical differentiators into commercial success.

improvement

Business Strategy Validation

We evaluate your strategy in light of evolving market trends, identifying gaps and recommending ways to strengthen your market position.
analysis

Market Characterisation & Forecasting

Our analysis includes market demand mapping, customer preferences and supply competence across sectors such as automotive, renewable energy, and construction.
business strategy

Specialist Product Analysis

We provide niche market entry strategies, aligning product portfolios and developing pricing strategies leveraging your technical differentiators.

About Us

VT Advisory has been at the forefront of market strategy consulting in the metals and mining industry since 2017.

We specialise in market analysis, product strategy, and business optimisation, helping companies navigate complex market dynamics and operational challenges.

gear

Deep Industry Knowledge

With a proven track record in steel decarbonisation and ferrous markets, we offer unparalleled insight into both technical and commercial aspects of the industry.

analyze

Actionable Insights

We convert raw and unstructured data into structured, actionable insights, enabling rapid and well informed decision-making.

social network

Global Reach

Our vast industry network and extensive data repository ensure that we deliver tailored solutions for international markets.

Vijay Thangavelu

Vijay Thangavelu

Founder

VT Advisory was founded by Vijay Thangavelu, a leader in the metals and mining
industry with over
25 years of experience.

His expertise combines technical knowledge with commercial insight,
enabling businesses to optimise operations and grow.